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Frequently Asked Questions

Learn how to get the most out of your Digital Marketplace™ website by browsing our FAQ below.

Understanding the basics of copyright law is essential for modern retailers, especially in the information age of the Internet. AAM has compiled the following list of pertinent facts about copyright law as it relates to Web retailers in an attempt to help you separate fact from fiction. Make sure you understand these principles before adding content to your site; otherwise, you could face legal trouble from those seeking to protect their original works.

  1. Copyright laws protect the rights of individuals and organizations who create original works. Improper use of copyrighted material is called plagiarism. Copyrights are protected under civil law.
  2. Copying anyone else's original work-images, logos, photos, or copy (e.g., product descriptions, blog posts, emails, etc.)-is a violation of copyright law. All published material is copyrighted and may not be copied or reused unless you have been given express permission. If you can see it and you did not create it, treat it as copyrighted.
  3. Material does not have to be marked Copyright or use the © symbol to be covered by copyright law. Many mistakenly think that a photo posted in a blog or forum, an email, or any other text that is not marked as being copyrighted is available for their reuse. But this is not the case. All original work is copyrighted. Copying and reusing any content you did not create requires permission; otherwise, you are in violation of copyright law. Likewise, any original work you create is automatically covered by copyright law.
  4. This means product images and text on manufacturer and competitor sites, blogs, and all other locations are copyrighted. Many start-up websites are tempted to copy marketing text or images from other sites. This is a violation of copyright law. Many sites jealously guard their original content for an additional reason: search engines use original content as a measure of authority. As a result, some sites aggressively seek out and address copyright violators. Don't let that be you!
  5. Exception: For the purposes of your own email and social media marketing, you are encouraged to reuse the blog content that The AAM Group™ creates for its Parts Pro™ , Performance Corner®, and Total Truck Centers™ program websites. In fact, at the top of each blog entry are two links: Clip for Power Mail™ and Share for Social Media. We've designed these tools to help you reuse the blog entry in question in your own email and social media.
  6. Don't be afraid to ask the appropriate party for permission to use content. For example, many manufacturers intentionally make it easy to acquire their Web images because they recognize that good-quality photos are important to properly merchandise their products on your website. In addition, Digital Marketplace™ customers have access to a Product Uploader tool that puts text and photos for entire lines onto your website. These manufacturers have supplied this content and agreed to allow it to appear on your site through this feature.
  7. In general, any photo you take, even of a well-known person, place, or thing, is yours to post. It is your original work because you created it. In some rare instances, you might not have the right to publish a photo you have created. For example, some NASCAR tracks print a notice on their ticket stubs that state all photos taken during the event are copyrighted and cannot be used. On the other hand, photos you take and publish are copyrighted by you and cannot be used by others without your permission.
  8. You can use short portions of others' works if you properly cite them. Cite these just as you would if you were writing a paper.
  9. Some sites offer free images or other content. These are perfectly acceptable to use. Please note that simply finding an image or other content online does not make it free to use.
  10. Intellectual property rights (IPR) is a term used to describe the rights copyright holders have to limit the use of their work. Manufacturers are increasingly using IPR to prevent retailers or wholesalers from acting in a manner outside of the manufacturer's terms and policies. For instance, many vendors use IPR to enforce MAP or unilateral pricing policies. Should you violate a vendor's terms, you may receive a cease-and-desist notice. You must abide by the terms of that notice or be in violation of that vendor's terms. AAM strongly supports MAP and unilateral price programs because they are designed to support small and local retailers.
  11. It is not uncommon for owners of copyrighted material to sue for damages. Copyright violations are a civil matter and are handled in civil courts.

The preceding is by no means a complete discussion of copyright law; rather, it is a general compilation based on AAM's research and experience. It is not being offered as legal advice. For additional insight into this topic, you may wish to investigate the following online resources:

US Copyright Office
http://www.copyright.gov/title17/92chap5.html

Brad Templeton's Common Copyright Myths
http://www.templetons.com/brad/copymyths.html

Copyrights and the Internet from George Mason University
http://mason.gmu.edu/~montecin/copyright-internet.htm

The Copyright Website
http://www.benedict.com

Adding Products

Follow the steps below to add a product to your website:

  1. Log into your website’s dashboard at http://<your domain name>/admin
  2. Use the sidebar navigation on the left-hand side of the dashboard to navigate to “Products” > “Add a Product”.
  3. A page for adding a product will open. Notice that there are several tabs along the top of the form (“General”, “Data”, “Links”, “Attribute”, “Resource”, “Discount”, “Special”, and “Image”). To keep this simple, we’re only going to focus on the following tabs: “General”, “Data”, and “Links”.
    Note: any field on the form marked with a red asterisk (*) is required

  4. The "General" Tab

  5. While the “General” tab is open, type the product’s name in the “Product Name” field.
  6. The next required field is “Meta Tag Title” just below the “Description” field. This field is used to help search engines identify this product’s web page. To make things easy, you may copy the “Product Name” field and paste it into the “Meta Tag Title” field as well.
  7. Click the “Data” tab at the top of the form.

  8. The "Data" Tab

  9. If you filled in the “Product Name” field on the “General” tab, then the “Friendly URL” field may already be filled in. The purpose of a friendly URL is to improve readability for humans. For example, a URL like https://upin15.com/a-friendly-url-example/ is a lot easier to read than a URL like https://upin15.com/2349asdf8d717fs3284/.
  10. You can add a primary image for your product by clicking the placeholder image next to the “Image” field. To learn more about adding primary and secondary images to products, read our guide below called “How do I add images to a product on my website?”
  11. Enter the part number in the required “Part Number” field.
  12. Enter the stock keeping unit (SKU) in the required “SKU” field.
  13. If you want to set a price for the product, enter the decimal value of your desired price in the “Price” field without currency symbols. For example, 25.67 would be a valid value, but $25.67 would be invalid.
  14. It’s a good idea to familiarize yourself with the other fields you can set under the “Data” tab such as quantity, tax classes, and dimensions.
  15. Once you’re done with setting the product’s data, click the “Links” tab at the top of the form.

  16. The "Links" Tab

  17. The “Links” tab can be used to connect your product to manufacturers (also known as brands), categories, filters, and related products on your website. This guide will just focus on setting the manufacturer and categories.
  18. Connect the product to a manufacturer by clicking in the “Manufacturer” textbox. As you type in the “Manufacturer” textbox, a list of possible manufacturers may show up. If you see the one you want, just click it, otherwise you may need to add a new brand (see our guide below called “How do I add a brand to my website?”).
  19. Connect the product to a category by clicking in the “Categories” textbox. As you type in the “Categories” textbox, a list of possible categories may show up. Some categories can be expanded to show sub-categories within them by clicking the plus sign. If you see the category you want, click the empty square next to the category’s name and it will be selected. To learn more about categories, read our guide below called “How do I add a category to my website?”
  20. Click the blue save button at the top right of the page. The product will be added if all of the required fields are valid, otherwise you will be given an error message with details on what you need to correct.

Uploading All Products for a Specific Brand

Follow the steps below to upload an entire line of products by a brand or all of the brands and products in The AAM Group’s sales flyers:

  1. Log into your website’s dashboard at http://<your domain name>/admin
  2. Use the sidebar navigation on the left-hand side of the dashboard to navigate to “Products” > “Upload Products”. This page allows you to upload entire brands with 100+ products that are in The AAM Group’s sales flyers.
  3. The “Uploads” field lists all of the sales flyer that you may access. If you’re a Parts Pro™ retailer, then you can see Parts Pro™ sales flyers (likewise for Total Truck Centers™ and Performance Corner®). If you want to upload all of the brands and products in a specific sales flyer, select the checkbox next to the sales flyer in the “Uploads” field.
  4. The “Brands” field lists all of the brands or manufacturers that you can upload products for. Select the brands that you sell and all of their products will be uploaded to your website.
  5. Once you have selected the sales flyers and/or brands that you want to upload, click the “Upload Products” button at the bottom of the form.
  6. The product upload process will begin. The process may take a while to complete, but you can refresh the page to check on the upload’s progress.

Adding Product Images

Adding a Primary Image

Follow the steps below to add a primary image to a product on your website:

  1. Log into your website’s dashboard at http://<your domain name>/admin
  2. Use the sidebar navigation on the left-hand side of the dashboard to navigate to “Products” > “View Products”.
  3. Find the product you want to edit within the product list. Optionally, you can use the search bar to specify the product’s name or part number, then click the “Filter” button.
  4. Once you have found the product you want to modify, click the edit button (blue button with a pencil icon in the middle of it).
  5. Click on the “Data” tab near the top of the page.
  6. Find the “Image” field, click the current image, then click the blue edit button that pops up over the image.
  7. The “Image Manager” dialog box will pop up. This tool allows you to select, upload, and delete the images that are stored on your website.
  8. Find the folder for the brand that the product belongs to. If a folder for the brand does not exist, you can create one by clicking the “New Folder” button at the top of the “Image Manager” dialog box.
  9. Open the brand’s folder by clicking on it.
  10. If the primary image you want to use for the product already exists, then you can simply click on the image to use it, then skip to step 12.
  11. If the primary image you want to use for the product doesn’t already exist, you can click the blue “Upload” button at the top of the “Image Manager” dialog box to browse for the file that you want to upload. After the file has uploaded to the “Image Manager”, simply click on the image to use it.
  12. Click the blue save button at the top right of the page.


Adding Secondary Images

Follow the steps below to add secondary images to a product on your website:

  1. Log into your website’s dashboard at http://<your domain name>/admin
  2. Use the sidebar navigation on the left-hand side of the dashboard to navigate to “Products” > “View Products”.
  3. Find the product you want to edit within the product list. Optionally, you can use the search bar to specify the product’s name or part number, then click the “Filter” button.
  4. Once you have found the product you want to modify, click the edit button (blue button with a pencil icon in the middle of it).
  5. Click on the “Image” tab near the top of the page.
  6. Click on the blue “Add Image” button at the bottom of the form.
  7. Click the placeholder image of the newly added row, then click the blue edit button that pops up over the image.
  8. The “Image Manager” dialog box will pop up. This tool allows you to select, upload, and delete the images that are stored on your website.
  9. Find the folder for the brand that the product belongs to. If a folder for the brand does not exist, you can create one by clicking the “New Folder” button at the top of the “Image Manager” dialog box.
  10. Open the brand’s folder by clicking on it.
  11. If the secondary image you want to use for the product already exists, then you can simply click on the image to use it, then skip to step 13.
  12. If the secondary image you want to use for the product doesn’t already exist, you can click the blue “Upload” button at the top of the “Image Manager” dialog box to browse for the file that you want to upload. After the file has uploaded to the “Image Manager”, simply click on the image to use it.
  13. You may optionally set the sort order for the secondary image. This tells your website the order in which the image should show up relative to other secondary images when viewing that product.
  14. Click the blue save button at the top right of the page.

Adding Brands

Follow the steps below to add a brand (also known as a manufacturer) to your website:

  1. Log into your website’s dashboard at http://<your domain name>/admin
  2. Use the sidebar navigation on the left-hand side of the dashboard to navigate to “Products” > “View Brands”.
  3. Click the blue “Add New” button at the top right of the page.
  4. A page for adding a brand will open. Notice that there are several tabs along the top of the form (“General”, “Information”, and “Description”).
    Note: any field on the form marked with a red asterisk (*) is required
  5. While the “General” tab is open, type the manufacturer or brand name in the “Manufacturer Name” field. This will also automatically fill the “SEO Keyword” field in.
  6. Enter the 4-character AutoCare Association code in the “AAIA Brand Code” field. You can find manufacturer codes on the AAM FileCenter™ under the "AAIA Brand Tables" folder.
  7. If you have multiple stores, select the stores that you want the brand to show up on by selecting them in the “Stores” field. By default, the “Default” store is selected.
  8. Use the “Image” field to select or upload the manufacturer’s logo. The recommended dimensions for manufacturer logos are 384x256 pixels.
  9. The “Sort Order” field will set where the brand should displayed relative to other brands. You can leave this blank.
  10. You may optionally use the data that The AAM Group™ maintains for manufacturers by selecting the checkbox next to the “Use AAM Info” field. When this field is selected, your website will automatically pull data such as logos, addresses, contact information, descriptions, and YouTube videos from The AAM Group™ if they exist.
  11. If you select the “Show Website Link” field, then a link to the manufacturer’s website will be added to their information page.
  12. If you chose not to select the “Use AAM Info” field, click the “Information” tab at the top of the form.
  13. The “Information” tab can be used to manually input data about the manufacturer if you did not select to automatically use The AAM Group’s data with the “Use AAM Info” field on the “General” tab.
  14. The “Description” tab can be used to manually input a description about the manufacturer if you did not select to automatically use The AAM Group’s data with the “Use AAM Info” field on the “General” tab.
  15. Click the blue save button at the top right of the page.

Adding Categories

Follow the steps below to add a category to your website:

  1. Log into your website’s dashboard at http://<your domain name>/admin
  2. Use the sidebar navigation on the left-hand side of the dashboard to navigate to “Products” > “Manage Categories”.
  3. Click the blue “Add New” button at the top right of the page.
  4. A page for adding a category will open. Notice that there are several tabs along the top of the form (“General”, “Data”, and “Design”). This guide will only focus on the “General” and “Data” tabs.
    Note: any field on the form marked with a red asterisk (*) is required

  5. The "General" Tab

  6. While the “General” tab is open, type the category name in the “Category Name” field.
  7. The next required field is “Meta Tag Title” just below the “Description” field. This field is used to help search engines identify this product’s web page. To make things easy, you may copy the “Category Name” field and paste it into the “Meta Tag Title” field as well.
  8. Click the “Data” tab at the top of the form.

  9. The "Data" Tab

  10. You can use the “Parent” field to make this category a sub-category. As you type in the “Parent” textbox, a list of possible categories may show up. Some categories can be expanded to show sub-categories within them by clicking the plus sign. If you see the category you want to set as the parent, click the category’s name and it will be selected.
  11. Make sure the “Status” field is set to “Enabled.”
  12. Click the blue save button at the top right of the page.

Adding Banners Images to the Front-Page Slideshow

Follow the steps below to add banners to the front-page slideshow of your website:

  1. Log into your website’s dashboard at http://<your domain name>/admin
  2. Use the sidebar navigation on the left-hand side of the dashboard to navigate to “Web Content” > “Banners”.
  3. Click the blue edit button next to the “Home Page Slideshow” banner.
  4. A page for editing the banner will open. You can add, remove, or edit banner images from this page.
  5. Click the blue “Add Banner” button at the bottom of the form. A new row will be added to the form.
  6. Give the new image a title (this can be anything).
  7. The “Link” field can be used if you want to redirect users to a certain URL when the image is clicked.
  8. Find the “Image” field, click the current image, then click the blue edit button that pops up over the image.
  9. The “Image Manager” dialog box will pop up. This tool allows you to select, upload, and delete the images that are stored on your website.
  10. Find the “common” folder and open it by clicking on it.
  11. Next, open the “aam” folder by clicking on it.
  12. If the image you want to use for the banner already exists, then you can simply click on the image to use it, then skip to step 14.
  13. If the image you want to use for the banner doesn’t already exist, you can click the blue “Upload” button at the top of the “Image Manager” dialog box to browse for the file that you want to upload. We recommend images with dimensions of 1140x380 pixels. After the file has uploaded to the “Image Manager”, simply click on the image to use it.
  14. The “Sort Order” field can be used to set the order in which the image should be displayed relative to other images. For example, an image that has a sort order of 0 will come before an image that has a sort order of 1.
  15. Click the blue save button at the top right of the page.

Removing Products

In order to delete products, first navigate to your website’s dashboard system. Once logged in, within the left-hand navigation, click the “Products” tab. With the “Products” tab expanded, find and click “View Products”

From the “Products” page, you will see each product that is listed on your website. On the left-hand side of each product listing you will notice a small, square checkbox. (You can select as many products as you would like using this method) Once you’ve selected each product you want to delete, scroll back to the top of the page and in the upper right-hand corner of your screen you will notice three buttons. Click the “Delete button”. (a red icon with a trash can in the center) By clicking this button, the system will now remove all products you had selected using the method mentioned previously.

Removing Product Categories

To delete categories, once again click and expand the “Products” tab in the left-hand navigational menu. Find and click the “Manage Categories” option from the list.

From the “Categories” page you will notice a small square checkbox to the left of each listing, identical to those on the “View Products” page. Select any, or all categories, you would like to remove. Once selected, scroll to the top of the page and find the red “delete” button in the upper right-hand corner. Once deleted, the category will no longer appear anywhere on your website.

Editing Prices

Enable the Shopping Cart

To edit the price of a product on your website, you will first need to have the shopping cart enabled. Follow the steps below to enable the shopping cart:

  1. Log into your website’s dashboard at http://<your domain name>/admin
  2. Use the sidebar navigation on the left-hand side of the dashboard to navigate to “Setup and Tools” > “Settings”.
  3. Click the edit button (blue button with a pencil icon in the middle of it) next to the store that you want to modify.
  4. Click on the “Store” tab near the top of the page.
  5. Under the “Store” tab, make sure the “Template” drop-down menu is set to “default” instead of “noprice”.
  6. Click the blue save button at the top right of the page.


Edit a Product's Price

Now that you have the shopping cart enabled, you can edit product prices. Follow the steps below to edit the price of a product:

  1. Log into your website’s dashboard at http://<your domain name>/admin
  2. Use the sidebar navigation on the left-hand side of the dashboard to navigate to “Products” > “View Products”.
  3. Find the product you want to edit within the product list. Optionally, you can use the search bar to specify the product’s name or part number, then click the “Filter” button.
  4. Once you have found the product you want to modify, click the edit button (blue button with a pencil icon in the middle of it).
  5. Click on the “Data” tab near the top of the page.
  6. Find the “Price” field and change its value to your desired price.
  7. Click the blue save button at the top right of the page.

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