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Digital Marketplace™ Features

It's go time. The Digital Marketplace™ website-building service works with you to create the online presence you need to take your automotive aftermarket business to the next level. What will you get? Let's take a quick tour!

Let's take a quick tour:

SEO

Search Engine Dominance

Become THE local authority. Our #1 goal is to make your site the one local customers see when they search for the products you sell. Digital Marketplace™ websites get the attention of all the major search engines—establishing you as the go-to retailer of automotive accessories in your area.

  • Cutting-edge SEO (search engine optimization) gives you first-page billing in your local area.
  • Brands and categories connect your store with the products your customers are searching for. Plus, you can boost your findability by uploading entire brands using our custom tool!
  • Local-specific tags and descriptions dig deep to get you found locally.

Mobile Friendly

Sized to sell: More than 70% of consumers use their mobile devices to search online, so your site should look as great on phones and tablets as it does on computer monitors. Our sites automatically adjust to fit any screen—ensuring a consistent and easy browsing experience no matter how your customers access the Web.

  • Responsive sites reflow to display perfectly on mobile devices.
  • Auto-scaling design reduces user frustration and increases retention.
  • Easy-to-find phone number and address enable tap-to-call and tap-to-navigate.

“78% of all local searches on mobile devices led to a direct purchase within 24 hours. Of those purchases, 73% were done in a physical store.” —comScore

Digital Marketplace™: Mobile Ready
Store Styles: Kilowatt

Choose Your Theme

Pick the look and feel of your site from among three different choices/colors. We’ll work with you to get it just how you want it.

  • Satisfaction guaranteed: We’re not happy until you are.
  • Clean, uncluttered designs make a good impression on Web-savvy shoppers.
  • Themes can be swapped at any time if you want to freshen things up.

It’s Automatic

Digital Marketplace™ sites deliver everything you need from day one. Plus, because we know how busy you are, we work on your behalf to keep your site updated and running smoothly.

  • Hassle-free hosting and technical maintenance happen behind the scenes.
  • Five yearly feeds of 100+ products are uploaded automatically to your site, enhancing SEO and Google indexing.
  • All uploaded products include pricing, images, and descriptions.
Do-It-For-You Websites
Product Options

Product Management

For those who prefer a more hands-on approach, you have the power to add, remove, and edit products from a user-friendly dashboard—so you stay on top of your evolving product selection.

  • Upload entire manufacturer product lines to your site in seconds!
  • Add categories and edit existing product information, including photos.
  • Control pricing to reflect your local market.
  • MAP intelligence prevents your site from violating pricing policies of our supporting manufacturers.

Browsers into Buyers

Give them what they want! Today’s customers want to be able to research online before they buy. Keep them on your site by providing all the tools they need to do just that—and capture more sales while you’re at it.

  • Product reviews provide honest testimonials to guide purchases.
  • Product comparisons offer side-by-side evaluations to simplify decisions.
  • Wish lists help customers pick up where they left off and keep track of favorites.
Conversions and Calls to Action
Continual Hands-Free Updates

Always Improving

We're always working to add new features that improve our service and address your needs. Visit our Updates page to checkout what we've been working on. Previous updates include:

  • Additional resources, like videos, tell you more about the products you're viewing.
  • Multi-level categorization helps you organize your products.
  • Integrated MAP policy protection.
  • Product uploader lets you add entire supported brands to your site.